The Dangers of Conventional Skincare: An Industry Exposed

Uncovering the Truth about the Conventional Skin Care Industry

At Amara Marie, we believe three simple truths: beauty products should never compromise your health, our skin does not need harsh chemicals to look and feel beautiful, companies don’t have to choose between integrity and success. Natural, safe beauty care shouldn’t mean sacrificed results, but unfortunately the conventional skin care industry does not align with these beliefs. Here are three reasons we’re seeking to change the paradigm of skincare:

#1 Synthetic Ingredients are Bad for Our Health

Today, skin care and beauty products more closely resemble science experiments than self care products. Today’s beauty and skin care products are loaded with chemicals that have no business being on or in our bodies. The average American woman is exposed to 168 different chemical compounds from her personal care products every single day. 99% of the products found on drugstore shelves and department store display cases are filled with ingredients that make us cringe with less than desirable ingredients such as:

  • Ethylenedimine and Tetraacetic Acid (EDTA)

  • Formaldehyde releasing preservatives such as: Bronopol, Dimethyl-dimethyl hydantoin, Diazolidinyl urea, Imidazolidinyl urea and Quaternium-15

  • Parabens, which can also be listed as: butylparaben, ethylparaben, methylparaben and propylparaben

  • Phthalates (Fragrance)

  • Propylene Glycol

  • Sulfates

  • Talc

  • Toluene


Many of these are known to be cancer-causing and even hormone-disrupting. (No thank you!) We all have heard the phrase, “You are what you eat,” but you are also what you apply to your skin. Your skin is your largest organ and essentially absorbs everything you apply to it, which means these ingredients, when applied to your skin eventually make their way inside your body and into your bloodstream where they eventually circulate throughout the rest of your entire body. Ultimately, it’s up to us as consumers to make informed decisions about what goes in and on our bodies and synthetic ingredients should not be one of them.


#2 There are No Regulations on Ingredients


Aside from basic label requirements, regulation of the beauty industry is minimal at best. Currently there are no federal laws requiring beauty and skincare companies to test personal care products for safety prior to releasing them to the general public for purchase and use. Yes, you read that correctly – the FDA does not investigate or test for the safety of personal care products before consumers buy them! Instead, an industry-appointed and funded panel known as the Cosmetic Ingredient Review (CIR), reviews the safety of cosmetic ingredients. According to EWG, there are approximately 10,500 ingredients used in cosmetics in our country, and in its 30-year history, the CIR has screened only 11% of these ingredients. That means roughly 90% of ingredients used in cosmetics are left unreviewed and untested for safety. Unfortunately, this means that just about anything can end up in your daily moisturizer or nighttime facial cream. On average, seven new industrial chemicals are approved by the United States government on a daily basis and 80% of these are approved within three weeks or less with little to no testing. What’s worse is many of these industrial chemicals become the basic foundation for many of our beauty, skin care and personal products.


#3 The Cost is Not Justifiable

The U.S. cosmetics and personal care industry is estimated to be a $50 billion-dollar per year industry. These numbers make the beauty industry one of the largest and most profitable industries in the country. With an endless marketing and advertising budget, it’s no wonder we are inundated with beauty campaigns on a daily basis. The cost to produce beauty and skincare products is incredibly low, yet conventional skin care companies charge hundreds of dollars for ounces of a chemically-laden product. It’s lucrative!


What Can You Do?

To protect yourself, your body and your overall health from the atrocities of the conventional beauty and skin care industry, follow these tips:

  • If you can, throw away all of the products in your home that contain the ingredients listed above and replace them with toxic-free alternatives. If the idea of throwing away all of your beauty and skincare products is too overwhelming or just downright cost prohibitive, set a goal of replacing one item per week (or month) until you have replaced everything.

  • Read all ingredient labels carefully and avoid any and all products that contain the “dirty dozen,” which include:


    • Butyl Acetate

    • Butylated Hydroxytoluene

    • DEA

    • Diazolidinyl Urea

    • Ethyl Acetate

    • “Fragrance”

    • Parabens

    • Petrolatum

    • Phthalates

    • Propylene Glycol

    • Sodium Laurel Sulfate

    • Toluene

    • Triethanolamine

  • Check the EWG website and access their comprehensive cosmetic database, “Skin Deep Report,” which ranks 25,000+ products on a 0-10 scale of toxicity.


Don’t be fooled by the conventional beauty and skincare industry. Do your research and choose companies and products that look to Mother Nature for the purest, cleanest (and most sustainable) ingredients.



Ashley Martens Comment